A successful digital selling environment doesn’t come about by accident. It’s the outcome of good design, and constant monitoring to ensure performance and content are up to date and adequate.
The reliability and scalability of the digital channel offering is as integral to its value as feature and function. The good news is that application intelligence frameworks exist today that can help retailers be confident in their digital offering. In fact other industries such as financial services and travel & hospitality have successfully used those frameworks for years. Now is the time for retailers to bring application intelligence into the discussion of their new digital offerings.
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