Retailers are putting so much mind-share into analyzing customers’ digitally enabled shopping behaviors that many are missing other opportunities. For example, most retailers do not believe understanding the impact of their cross channel promotions is very important. Similarly, only one-half of retailers are believe that advanced analytics are extremely important in discovering unauthorized access to systems. The good news is that retailers know they need to glean information about customer preferences as early as possible to enable more agile responses to current market conditions. Download RSR’s latest report, Advanced Analytics: Retailers Fixate On The Customer, to learn how retailers are using advanced analytics to understand and respond to today’s digitally enabled consumers.
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