Retailers are currently struggling with something beyond a proliferation of channels – it’s more like an explosion – both for selling to and communicating with consumers. This disruption is hitting the marketing department, as retailers rush to provide a single customer experience across digital and traditional channels. It is also felt within the retail executive team, as a new center of gravity – customer, rather than product – is taking center stage in the retail enterprise. This report explores the challenges and opportunities for retailers navigating these uncertain times in the world of “Marketing”.
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